Sustainability
Sustainability
Cyclon™ Designed to be recycled
The Cyclon™ program is On’s circularity program offering a subscription to fully recyclable running shoes. In 2024, two new shoe styles were introduced to the collection.
The launch included a revamped e-commerce experience based on research led by the UX-team; social-first educational videos made with content creators Lydia Keating and Jack Harries, alongside tech videos and editorial content positioning On as a leader in sustainable sportswear innovation.
My role: concept, creative direction, casting, creative execution + delivery.
Cyclon™ Designed to be recycled
The Cyclon™ program is On’s circularity program offering a subscription to fully recyclable running shoes. In 2024, two new shoe styles were introduced to the collection.
The launch included a revamped e-commerce experience based on research led by the UX-team; social-first educational videos made with content creators Lydia Keating and Jack Harries, alongside tech videos and editorial content positioning On as a leader in sustainable sportswear innovation.
My role: concept, creative direction, casting, creative execution + delivery.
Cyclon™ Designed to be recycled
The Cyclon™ program is On’s circularity program offering a subscription to fully recyclable running shoes. In 2024, two new shoe styles were introduced to the collection.
The launch included a revamped e-commerce experience based on research led by the UX-team; social-first educational videos made with content creators Lydia Keating and Jack Harries, alongside tech videos and editorial content positioning On as a leader in sustainable sportswear innovation.
My role: concept, creative direction, casting, creative execution + delivery.
On's 2023 IPR
The 2023 impact progress report is a comprehensive update on On’s social and environmental impact initiatives and achievements over the past year.
Outlining the company's strategy, goals, and progress in promoting sustainability, circularity, and social responsibility; in short, it's a long hard look in the mirror shared publicly.
My role: creative direction, creative execution + delivery.
On's 2023 IPR
The 2023 impact progress report is a comprehensive update on On’s social and environmental impact initiatives and achievements over the past year.
Outlining the company's strategy, goals, and progress in promoting sustainability, circularity, and social responsibility; in short, it's a long hard look in the mirror shared publicly.
My role: creative direction, creative execution + delivery.
On's 2023 IPR
The 2023 impact progress report is a comprehensive update on On’s social and environmental impact initiatives and achievements over the past year.
Outlining the company's strategy, goals, and progress in promoting sustainability, circularity, and social responsibility; in short, it's a long hard look in the mirror shared publicly.
My role: creative direction, creative execution + delivery.
Let's Talk
Let’s Talk was born from a desire to hear what designers, creatives, artists and musicians had to say about their relationship with sustainability and clothes.
This online panel talk was meant to demonstrate how personal choices and education has a huge role to play in making a more equitable fashion system. And while we often feel clueless on our own; collectively, we already have a lot of the answers.
My role: concept creator, lead writer, creative execution + delivery.
Press: Hypebae
Let's Talk
Let’s Talk was born from a desire to hear what designers, creatives, artists and musicians had to say about their relationship with sustainability and clothes.
This online panel talk was meant to demonstrate how personal choices and education has a huge role to play in making a more equitable fashion system. And while we often feel clueless on our own; collectively, we already have a lot of the answers.
My role: concept creator, lead writer, creative execution + delivery.
Press: Hypebae
Let's Talk
Let’s Talk was born from a desire to hear what designers, creatives, artists and musicians had to say about their relationship with sustainability and clothes.
This online panel talk was meant to demonstrate how personal choices and education has a huge role to play in making a more equitable fashion system. And while we often feel clueless on our own; collectively, we already have a lot of the answers.
My role: concept creator, lead writer, creative execution + delivery.
Press: Hypebae
1-800-lazy-eco
To launch Monki’s sustainability plan in 2017, we created 1-800-lazy-eco. Playing on the idea that girl talk is often dismissed as frivolous and challenging the perception of how people who care about the planet look, we created a film where friends lazily swap information over the phone about how to think about the planet while caring for their clothes.
My role: concept, script, VO direction, creative execution + delivery
1-800-lazy-eco
To launch Monki’s sustainability plan in 2017, we created 1-800-lazy-eco. Playing on the idea that girl talk is often dismissed as frivolous and challenging the perception of how people who care about the planet look, we created a film where friends lazily swap information over the phone about how to think about the planet while caring for their clothes.
My role: concept, script, VO direction, creative execution + delivery
1-800-lazy-eco
To launch Monki’s sustainability plan in 2017, we created 1-800-lazy-eco. Playing on the idea that girl talk is often dismissed as frivolous and challenging the perception of how people who care about the planet look, we created a film where friends lazily swap information over the phone about how to think about the planet while caring for their clothes.
My role: concept, script, VO direction, creative execution + delivery
Community Experiences
Community Experiences
Community Experiences
UTMB Panel Talk
Ultra Trail du Mont Blanc is the super bowl of trail running. With the key insight that the number 1 reason trail runners participate in their sport is to spend time in nature, we gathered a panel to discuss how and if the trail community could become a force for good.
My role: concept, creative direction, execution + delivery .
Learn more
on.com
UTMB Panel Talk
Ultra Trail du Mont Blanc is the super bowl of trail running. With the key insight that the number 1 reason trail runners participate in their sport is to spend time in nature, we gathered a panel to discuss how and if the trail community could become a force for good.
My role: concept, creative direction, execution + delivery .
Learn more
on.com
UTMB Panel Talk
Ultra Trail du Mont Blanc is the super bowl of trail running. With the key insight that the number 1 reason trail runners participate in their sport is to spend time in nature, we gathered a panel to discuss how and if the trail community could become a force for good.
My role: concept, creative direction, execution + delivery .
Learn more: on.com
Cloudrock – Access All Areas
For SS25, On relaunched the Cloudrock hiking collection with the intention of attracting both new hikers and casual day-trippers. To expand the campaign beyond commercial spaces, we partnered with outdoors personalities to test the shoes and hiking groups to invite more people onto the trails.
My role: concept, creative direction, execution + delivery.
Cloudrock – Access All Areas
For SS25, On relaunched the Cloudrock hiking collection with the intention of attracting both new hikers and casual day-trippers. To expand the campaign beyond commercial spaces, we partnered with outdoors personalities to test the shoes and hiking groups to invite more people onto the trails.
My role: concept, creative direction, execution + delivery.
Cloudrock – Access All Areas
For SS25, On relaunched the Cloudrock hiking collection with the intention of attracting both new hikers and casual day-trippers. To expand the campaign beyond commercial spaces, we partnered with outdoors personalities to test the shoes and hiking groups to invite more people onto the trails.
My role: concept, creative direction, execution + delivery.
Depop Live
Depop Live was an immersive shopping event bringing the best of Depop to real life.
For the first at such a scale, visitors had the opportunity to shop popular Depop sellers in real life – including high profile brands such as Telfar and No Sesso – could customise their clothes with the help of prolific creators and learn through talks with some of the fashion industry’s most exciting voices.
Depop Live
Depop Live was an immersive shopping event bringing the best of Depop to real life.
For the first at such a scale, visitors had the opportunity to shop popular Depop sellers in real life – including high profile brands such as Telfar and No Sesso – could customise their clothes with the help of prolific creators and learn through talks with some of the fashion industry’s most exciting voices.
Depop Live
Depop Live was an immersive shopping event bringing the best of Depop to real life.
Visitors had the opportunity to shop popular Depop sellers in real life, including high profile brands such as Telfar and No Sesso; could customise their clothes with the help of prolific creators; and learn through talks with some of the fashion industry’s most exciting voices.
Depop Space Selfridges
Depop Space Selfridges aimed to bring the unique blend of creativity, culture and commerce to central London.
The 3-month residency allowed the public to shop Depop sellers in Selfridges and invited them to take part in workshops and talks based on a theme each month.
Depop Space Selfridge
Depop Space Selfridges aimed to bring the unique blend of creativity, culture and commerce to central London.
The 3-month residency allowed the public to shop Depop sellers in Selfridges and invited them to take part in workshops and talks based on a theme each month.
Depop Space Selfridges
Depop Space Selfridges aimed to bring the unique blend of creativity, culture and commerce to central London.
The 3-month residency allowed the public to shop Depop sellers in Selfridges and invited them to take part in workshops and talks based on a theme each month.
Re-commerce
Re-commerce
Re-commerce
Depop ✕ Ralph Lauren
Re/ Sourced, was a curated line of vintage Ralph Lauren pieces sourced by Depop sellers celebrating the longevity and versatility of the legendary American brand and the creativity of the sellers who source it.
The collection was sold on Depop and in Ralph Lauren’s European flagship store on Bond Street. This partnership marked the first time the American heritage entered the resale genre.
Depop ✕ Ralph Lauren
Re/ Sourced, was a curated line of vintage Ralph Lauren pieces sourced by Depop sellers celebrating the longevity and versatility of the legendary American brand and the creativity of the sellers who source it.
The collection was sold on Depop and in Ralph Lauren’s European flagship store on Bond Street. This partnership marked the first time the American heritage entered the resale genre.
Depop ✕ Ralph Lauren
Re/ Sourced, was a curated line of vintage Ralph Lauren pieces sourced by Depop sellers celebrating the longevity and versatility of the legendary American brand and the creativity of the sellers who source it.
The collection was sold on Depop and in Ralph Lauren’s European flagship store on Bond Street. This partnership marked the first time the American heritage entered the resale genre.
Get on Depop feat. Charli XCX
Building on Depop’s status as a cult destination for style lovers, we teamed up with Charli XCX to help build trust in the platform as a space to shop unique fashion from some of the world’s biggest pop stars.
To emphasise the peer-to-peer nature of the app, we chose to feature Charli alongside footage of other Depop community members to mirror the casual interactions that take place on the platform.
My role: concept, script, VO direction, creative execution + delivery
Get on Depop feat. Charli XCX
Building on Depop’s status as a cult destination for style lovers, we teamed up with Charli XCX to help build trust in the platform as a space to shop unique fashion from some of the world’s biggest pop stars.
To emphasise the peer-to-peer nature of the app, we chose to feature Charli alongside footage of other Depop community members to mirror the casual interactions that take place on the platform.
My role: concept, script, VO direction, creative execution + delivery
Get on Depop feat. Charli XCX
Building on Depop’s status as a cult destination for style lovers, we teamed up with Charli XCX to help build trust in the platform as a space to shop unique fashion from some of the world’s biggest pop stars.
To emphasise the peer-to-peer nature of the app, we chose to feature Charli alongside footage of other Depop community members to mirror the casual interactions that take place on the platform.
My role: concept, script, VO direction, creative execution + delivery
Festivalcore
For summer 2022, Depop celebrated the return of festival season by creating a series of esoteric billboards by leaning into the trends with imagined band names inspired by the iconic/ bizarre trends created on the platform by its community of buyers and sellers.
My role: concept, creative execution + delivery
Festivalcore
For summer 2022, Depop celebrated the return of festival season by creating a series of esoteric billboards by leaning into the trends with imagined band names inspired by the iconic/ bizarre trends created on the platform by its community of buyers and sellers.
My role: concept, creative execution + delivery
Festivalcore
For summer 2022, Depop celebrated the return of festival season by creating a series of esoteric billboards by leaning into the trends with imagined band names inspired by the iconic/ bizarre trends created on the platform by its community of buyers and sellers.
My role: concept, creative execution + delivery
Megan Tynan O'Mahony © 2025
Megan Tynan O'Mahony © 2025
Megan Tynan O'Mahony © 2025